My name is Ricochet… Ricki for short. I’m a SURFice dog, and this is my surfing “tail”. I’m a top, international fundraising dog, helping people all over the world. I’ve raised almost $300,000 for human/animal causes, and I’m ready to raise more! Because of my unique, and highly skilled background …
By Noreen O’Leary Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter & Gamble now that G2, the agency’s retail unit, is merging with OgilvyAction to create a bigger activation …
To hype its inaugural Comedy Week, which begins Sunday night at 8 p.m. ET, YouTube turned to an ad agency known for generating its share of laughs: Goodby, Silverstein & Partners. The San Francisco-based shop’s New York office whipped up a load of ads (many of them :15s) that have …
By Christopher Heine With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung. Mobile ad firm UberAds aims to be a part of the mix, launching a new …
